I'm dreaming of a what!?

Driving back from town this lunchtime, St. Swithun's day, with the sun hammering down from an almost cloudless sky, just a little cirrus fading into the blue-white haziness, the car thermometer bumping under 32 degrees - and I hear the first bit of Yuletide advertising, inciting people to booking the office bash now.

Can't it wait until after the "Back to school!" advertising finishes?

Please?